Carousel was called in to co-produce a 25th anniversary Genzyme project with the CGI firm Neoscape. Then creative director Richard Gonci set what he thought was only a meet-and-greet meeting, but it soon became clear that Genzyme expected a pitch. Carousel founder Linda Garmon had already been inspired by company branding that existed in the lobby of headquarters. She pitched an idea that built on this branding, and on the spot, she and Gonci were able to develop it enough to land the gig.