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When The Just Crust pizzeria first opened, it received some media attention about its pledge to give food workers a living wage. But the pizzeria needed to turn a profit to prove its concept. Carousel suggested a social media and web campaign focused on the locally sourced food and unique pizza offerings, and helped run a Facebook contest. We accrued 1,000 followers in less than a week. The Just Crust recently celebrated its 2-year anniversary.